Business research project proposal--Irish Guinness Beer Proposal

Business project --Irish Guinness Beer - Research device Exampleh popularity that studying it more closely would make sense as part of discovering another(prenominal) important factors that have contributed to business success of a firm. Guinness is definitely one of the companies with a strong merchandise reputation and was meant to survive before and until today.Guinness remarkably from the start was able to clearly follow the path of consistency. It was incomparable that it started everything with a good marketing strategy and a management system that were passed on from generation to generation. Guinness started with Arthur Guinness and presently his bloodline is responsible for continuing the company to be known worldwide.Effective marketing strategies may castrate from one company to another. There are many factors that need to be considered in identifying which among the marketing strategies stovepipe suited the concerned company. Factors such as people, procedure, and budget played its respective roles in developing an arrogate marketing tool to be utilized.It is of occupy now on how veritable brands of Guinness can gain certain market share in the future considering a tough competition at present. It is of interest whether there is still a great chance for the new entrants which are testamenting to take the plunge into competition. Considering that a certain brands and products need to go steady production with quality and a sound management on sales, it is of interest on how can then the new entrants as well as existing company ensure their survival in a very challenging competition. It is also of great concern that to start nifty the market, the new entrants need to ensure modern high quality of products. It is then the objective of this paper to come the main research question.The above are all research questions this study is aiming to answer. In doing so, the proponent will take much effort in understanding the four marketing mix su ch as products, price, promotion and place to understand the process of survival that every entrant and key