Apple Essay Example | Topics and Well Written Essays - 1500 words - 1

apple - Essay ExampleThese software and hardware systems have long provided success with regard to the companys profitability. Moreover, while the companys programmers, engineers, designers, and other personnel represent key resources, Apple Inc.s capability to exploit these personnels abilities to develop hardware and software ecosystems encompasses the firms key ability. On an individual level, the resources represent only a temporary fraction of the firms competitive improvement. However, the combination of all(a) the personnels abilities creates the firms sustainable competitive advantage. The establishment of Apple stores also provided the company with significant resources for physical presence since the stores act as sales locations, as well as means of advertisement. The stores allow the company to monitor and control brand image within the grocery store. In order to maintain its current, strategic position, and stir its success in the coming years, Apple Inc. should esta blish highly innovative software and hardware to augment its current resources. In addition, the company should also campaign to employ personnel with Jobs passion for excellence (Lashinsky 58). Such personnel should not only form the companys strategic planning department, but all departments in the entire company. Situational Analysis The company has a rather intriguing mission pedagogy that not only provides focus to the company in harm of its business operations and processes. The companys website provides a list of its products rather than a conventional mission statement. The companys official mission statement states that it designs Macs, the best personal computers globally, alongside OS X, iLife, iWork, and other master software. Apple directs the digital music revolution through its iTunes online store and iPods. However, popular beliefs hold that Apple Inc. got its conventional mission statement from one of Steve Jobs quotes during the 1980s. Jobs quote can be summari zed as follows Man is the developer of change in the world. As such, man should be to a higher place all systems and structures, and not secondary to them (Lutchen 72). While various sources consider all these statements as the true mission statement, the company ends most of its press releases through a statement that bears a resemblance to traditional mission statements. The company ends its press releases with the statement, Apple commits to the provision of the best personal computing experience to educators, students, customers, and creative professional across the globe through its innovative software, hardware, and Internet offerings. The companys mission statement provides a sense of direction, which is sufficiently flexible to the changing market situations. The companys motivation to continue providing the best hardware, software and Internet offerings, means that it will develop technologies to adapt according to market situations. The industry has some successful compe titors that pose a challenge to Apple Inc. However, the companys strategy allows the firm to remain successful. Apples main competitive advantage lies in its broad array of products, especially its software, hardware, and Internet solutions (Cruikshank 81). The companys immense resources such as personnel provide the backing for the companys policies and strategies. This means that the company requires dedicated personnel to help it put